On September 25, 2025, at the 8th Next Summit (Jakarta 2025), jointly hosted by NEXT Federation and Indonesia’s National Research and Innovation Agency (BRIN),
Zhang Chenghua, President of China Shandng Yaohua Refractory Technology Co., Ltd and General Manager of PT. Yaohua Teknik Indonesia(hereinafter referred to as “Yohua Naite”), shared the company’s journey of “from going global to taking root” in Indonesia, its profound understanding of development opportunities, and its unwavering vision for building a green industrial future with Indonesia.
Strategic choice, business layout in line with national strategy
When choosing Indonesia, Yaohua Naite’s business layout was not accidental, but based on a deep analysis of macro trends, national strategies, and cooperation ecology. In the next decade or even longer, Indonesia is destined to be one of the most dynamic and growth potential economies in the world. The strategic development of the company is highly aligned with the grand blueprint of Indonesia’s national strategy. After in-depth research on the Indonesian government’s “2025-2045 National Long Term Development Plan” (RPJPN), Yaohua Naite found that its development path centered on “industrial upgrading, energy independence, and infrastructure modernization” is naturally in line with Yaohua Naite’s core service areas. The key industries promoted in the plan, such as metallurgy (nickel iron, steel, electrolytic aluminum), electricity (thermal power, thermoelectric, new energy power generation), and infrastructure construction, are the core tracks that Yaohua Naite has been deeply cultivating for many years.
In this regard, Zhang Chenghua said that Yohua Naite is by no means a simple “participant”, but aims to become a “supporter” and “enabler” of the upgrading of these key industries.
At the same time,Yohua Naite believes that China and Indonesia are currently in a period of strategic dividends and stability in bilateral cooperation. Under the deep connection between the “the Belt and Road” initiative and Indonesia’s “Global Marine Fulcrum” strategy, China Indonesia relations have reached the highest level in history. This high-level strategic synergy has built an unprecedented “safety net” for cooperation between enterprises from both countries, including policy continuity, stability of cooperation, and openness of the market. It can help companies overcome short-term uncertainties and make long-term plans that focus on ten years or even longer. This is also the most valuable strategic opportunity for Chinese enterprises to root in Indonesia.
In addition, Indonesia has abundant natural resources such as nickel ore, which is the core cornerstone of modern industrial development. The investment logic of Yaohua Naite is to transform this “resource advantage” into a “high value-added industrial advantage” through advanced technology. At the same time, Yaohua Naite has personally felt the unremitting efforts made by the Indonesian government to improve the investment environment and attract foreign investment: the market openness continues to increase, government services are becoming increasingly convenient, and policy implementation is more standardized. These changes allow foreign-funded enterprises to operate and develop with peace of mind, forming the golden foundation for investment.
Deeply cultivate practice, from “going out” to “integrating in”
In 2016, Zhang Chenghua entered Indonesia with dreams and now regards Indonesia as his “second home” and the core of the company’s global strategy. Over the course of nine years, Zhang Chenghua has led the company on a development path of “strategic first, rooted locally, integrated into the ecosystem, and co creating value”. Through the “four step” strategy, he has built a complete industrial chain rooted in Indonesia, achieving the transition from “going out” to “integrating in”.
One is to prioritize strategy and establish trust. In 2016, Zhang Chenghua established Indonesia Yaohua Technology Co., Ltd. in Indonesia. This is not just a sales base, but a “market gateway” – not only a window for introducing advanced technology and products, but also an outpost for information collection, customer service, and localized research and development. The core goal is to “understand the market and establish trust”. The second is heavy asset investment and landing services. In 2017, Zhang Chenghua established Indonesia Yaohua Engineering Co., Ltd. in Indonesia, fully localizing the core construction, technology, and service teams, providing integrated solutions from design, masonry to insulation construction, completely solving the customer’s “last mile” service pain point, and demonstrating the determination to “root in the local” with practical actions. The third is comprehensive localization and integration into the cycle. The company always regards “compliance with laws and regulations” as the lifeline of the enterprise and strictly abides by various Indonesian laws and regulations. At the talent level, hire and cultivate a large number of local technical and management talents in Indonesia, making the Indonesian team the core of operations; At the supply chain level, deep cooperation with local enterprises, truly integrating into the Indonesian economic ecosystem, rather than “extracorporeal circulation”. The fourth is industrial empowerment and common growth. From “selling products” to “creating value”, the company combines China’s mature refractory technology with Indonesia’s industrial demand, not only providing materials, but also helping customers optimize production processes and reduce energy consumption costs, becoming a “partner” on the road to customer success.
Nowadays, Yohua Naite has transformed from a single product supplier to a leading service provider for furnace lining and insulation systems, integrating technology research and development, product customization, logistics and warehousing, professional construction, and technical services. The core business of Yohua Naite is to provide “armor” and “energy-saving clothing” for basic industries, namely furnace lining and insulation systems. As the “heart” of industrial production, the energy consumption of furnaces accounts for a huge proportion of production costs, and Yaohua Naite’s services make this “heart” beat stronger, more durable, and more economical. The system solution proposed by Yohua Naite is like a “dual protection” for industrial equipment: the lining system faces high temperature erosion and material wear, protecting the integrity of the furnace structure, determining the service life and operational safety of the kiln, and is truly a “sturdy shield”; The insulation system can minimize heat loss, directly reduce fuel consumption and energy costs, and improve the production environment, making it an “efficient energy-saving garment”; System integration, through the scientific combination of lining and insulation materials, forms a complete energy-saving barrier, which is the core key to achieving safe, stable, efficient, and low-carbon operation of industrial equipment. It is precisely because of the company’s excellent energy-saving effect, reliable product quality, and deep localized services that Yohua Naite has become the “preferred partner” and core supplier for many Chinese funded enterprises and well-known local enterprises in Indonesia, proving the growth potential of Chinese private enterprises in Indonesia with its strength.
Looking towards the future, jointly strengthening the ‘circle of friends’ for cooperation between China and Indonesia
Facing the diversified development direction of Indonesia’s energy, Zhang Chenghua said that Yohua Naite has laid out in advance, developed exclusive new refractory and thermal insulation solutions for emerging green energy fields such as garbage power generation and biomass power generation, responded to Indonesia’s environmental protection policies and energy transformation needs with technological innovation, and ensured that the service is always in the forefront of industrial upgrading.
In the future, Yohua Naite will increase investment in Indonesia and jointly build a green industrial ecosystem. Nine years of rooted practice have convinced Yohua Naite that Indonesia’s future is infinitely vast, and “growing together with Indonesia” is Yaohua Yohua Naite’s most firm strategic choice. Based on this, the company plans to launch a series of upgrade measures to deepen cooperation with greater intensity.
Upgrade industrial layout and build localized industrial parks throughout the entire chain. Yaohua Naite plans to invest in the construction of the “Yaohua Indonesia Refractory Industrial Park”, which is not a simple production base, but an industrial cluster that integrates “research and development, production, and talent training”. The park will achieve full chain localization from basic material manufacturing to high-end product deep processing, which can not only improve the safety and efficiency of the supply chain, but also create a large number of job opportunities and tax revenue for the local area, becoming a “new engine” to support regional industrial development.
Building an innovation engine and creating an international platform for industry university research cooperation. Yaohua Naite will collaborate with Wuhan University of Science and Technology in China (with deep expertise in refractory materials) and top universities and research institutions in Indonesia to jointly establish the “China Indonesia Advanced Refractory Materials and Green Manufacturing International Research Institute”. The research institute will focus on three core tasks: firstly, developing high-performance materials suitable for the local resource characteristics in Indonesia; Secondly, providing customized technical support for Indonesia’s green industry transformation; The third is to target the cultivation of high-end technical talents in Indonesia, injecting lasting momentum into Indonesia’s industrialization through “innovation+talent”.
Open and collaborative development, becoming the “paving stone” and “collaborator” of the industry. Zhang Chenghua deeply understands that “the power of a single enterprise is limited, and the prosperity of the industrial ecosystem is the guarantee for long-term development.” Therefore, Yohua Naite is willing to seek cooperation with an open attitude: welcome local Indonesian enterprises to become partners of the company, share technology, market and supply chain resources; We look forward to forming “industrial chain synergy” with more Chinese enterprises, developing together, forming industrial clusters, jointly developing the Indonesian and ASEAN markets, and reducing the risk of single enterprises going global.
For Chinese companies planning to invest in Indonesia, Zhang Chenghua believes that the Indonesian market welcomes companies that “truly create value, bring technology, and are willing to grow together”. There may be challenges here, but as long as they adhere to the original intention of “rooting instead of drifting”, show determination, patience, and sincerity, they will definitely reap returns far beyond expectations. Zhang Chenghua also said that Yohua Naite hopes to become a “paving stone” for newcomers, using their experience to help more companies integrate into the Indonesian market and jointly expand the “circle of friends” for cooperation between China and Indonesia!
Zhang Chenghua, President of China Shandng Yaohua Refractory Technology Co., Ltd and General Manager of PT. Yaohua Teknik Indonesia delivered a keynote speech.
Zhang Chenghua, President of China Shandng Yaohua Refractory Technology Co., Ltd and General Manager of PT. Yaohua Teknik Indonesia, has won the “HURRICAN LAMP” honor award.